New Life to Social Networking with Pinterest

pinterestPinterest is a social networking service in a pin board style which allows users to create and manage theme based image collections such as hobbies, interests and many more. It was founded by Ben Silbermann of West Des Moines, Iowa. It was produced in March 2012. After Facebook and Twitter, it is one of the fastest growing social networks online. The site is funded by a group of entrepreneurs and inventors which includes First Mark Capital, Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angels), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman and Brian S Cohen. Django python web framework is used to write Pinterest. It is being managed by Cold Brew Labs.


Launch and Achievements

The development of Pinterest started in December 2009 which was later launched in March 2010 to a restricted group of individuals for a user test by invitation. To the site’s first 5000 users, Silbermann offered his personal phone number to make them get friendly with the new service. The website was initially operated in a small apartment. In the starting nine months, the website had 10,000 users. Due to the launch of an iPhone app in early March 2011, the number of users increased.  Times magazine listed Pinterest in 50 best websites of 2011 in its August issue.  The investment valuation of this network is about $1 billion to $1.5 billion.

To signup on Pinterest, you either need to request for it from the site or other users can send you pinterest invite. The users of this network can easily save, sort, upload and manage photos known as pins. Pinboard is a term used in this website for collections which are generally themed and makes it easier for users to identify their approachable pin. The website has proved to be more popular among women as reported in 2012 that 83% of the US women uses this website. Food and drink, and, DIY and crafts are the well liked categories on Pinterest.

pinterest data usage

Many businesses and brands use this website as a visual storefront for driving customers to their particular product and services. The website provides as ideal layout for those retailers who are style conscious and within a consumer context, the product can easily be visualised. Many companies like The Gap, Chobani, Nod storm and West Elm use this tool to link users for online reference with similar interests. After an introduction from Kevin Hartz and Jeremy Stoppelman, the company secured $27 million USD in October 2011.

Although it is difficult to navigate at times and Google Chrome browser is not well supported, it is an interesting way to explore web based visual interests. Pinterest won the best social media app at 2012 Webby Awards and people’s voice award for best functioning visual design.

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